At Next 15, community engagement is a fundamental part of its mission, recognizing that business should be a force for good not just for customers and shareholders, but also for local and global communities, suppliers, and distributors. Through various initiatives, Next 15 actively promotes positive action, charity support, and ethical partnerships that align with the company’s values. In FY23, Next 15 introduced a KPI to track the percentage of net revenue donated to charities, ensuring measurable social impact.
As a key player within Next 15, N15Ad extends this community-first approach into the digital advertising space, using technology and targeted marketing to connect brands with meaningful social causes, community-driven initiatives, and impact-driven advertising campaigns. By utilizing AI-powered ad placement, influencer marketing, and social engagement tools, N15Ad ensures that brands not only reach their audiences but also contribute to a greater cause.
How N15Ad Contributes to Community Impact?
✅ Amplifying Charity & Social Initiatives Through Digital Advertising
- N15Ad partners with brands, non-profits, and social enterprises to create high-impact advertising campaigns that raise awareness and drive participation in community-driven causes.
- Through targeted digital marketing, N15Ad helps brands connect with audiences who are passionate about social impact and philanthropy.
✅ Supporting Local & Global Causes Through Match Funding
- Just as Next 15 provides match funding for employees’ charitable contributions, N15Ad aligns its advertising solutions with brands that prioritize community engagement.
- Brands working with N15Ad can choose to integrate social impact messaging into their campaigns, allowing consumers to support a cause while engaging with the brand.
✅ Encouraging Purpose-Driven Consumer Engagement
- N15Ad’s reward-based advertising model can be used to incentivize consumers to interact with ads that promote charity and social good.
- By integrating interactive campaigns, influencer partnerships, and social-driven ad content, N15Ad helps brands engage communities that care about corporate responsibility.
✅ Ethical & Transparent Advertising to Support Community Growth
- N15Ad ensures that community engagement campaigns are not just performative but genuinely impactful, by partnering with brands and organizations that align with ethical business practices.
- Through social listening, AI-powered analytics, and direct audience engagement, N15Ad helps brands refine their corporate social responsibility (CSR) strategies through measurable and impactful digital advertising efforts.
Merging Community Engagement with Digital Marketing
📌 N15Ad enables brands to do more than just advertise—they create meaningful connections that drive real-world change. By using technology, data analytics, and creative storytelling, N15Ad bridges the gap between brands, communities, and global causes.
🚀 With a strong focus on impact-driven marketing, N15Ad not only helps brands grow but also ensures that every campaign contributes to a greater social purpose—aligning business success with community development.
CASE STUDY
Case Study – House 337: Women’s Aid, He’s Coming Home campaign
1.6m women in the UK are living with domestic
abuse. Every four days a woman is murdered
by their partner. In 2022, with the World Cup
on the horizon, Next 15 brand, House 337,
developed a pro bono campaign for the UK
charity, Women’s Aid to help raise awareness
of the fact that, during big sporting events,
domestic abuse rises by up to 38%.
The campaign’s objective was simple: get people
talking about the issue and drive people to the
Women’s Aid website to find out how they could
help. As the country came together to show their
support for England, House 337 hijacked the most
ubiquitous and powerful phrase, transforming it
from a beloved chant to a chilling warning and
powerfully showing the darker side of football. All
by simply changing one word: HE’S coming home.
The TV and billboard campaign launched on
25 November, just after the second group game
for England, delivering a timely message to people
making their way home. For a tiny charity with no
budget, the campaign achieved the impossible. It
cut through the Black Friday frenzy and went viral.
It was watched 23m times on TikTok alone. It was
shared by celebrities but also by meme accounts,
TikTokers and people who wouldn’t usually share
adverts. It generated a combined reach of 222m.
It infiltrated culture via WhatsApp groups, around
the dinner table and down the pub. Every major
news outlet picked it up. It got the attention of
political figures, The Home Office, national police
authorities, policy makers, and local councils.
Not only did it create action and generate
conversation, but it got the vital message out there
to those who might require Women’s Aid services.
There was a 78.3% increase in direct traffic from
organic social to the Women’s Aid website, with a
44.28% increase in traffic to the donate page, and
a 17.1% increase in traffic to the information and
support page, as the public sought ways to offer
their support