As part of Next 15’s broader sustainability efforts, waste and water management have become key focus areas. Through hybrid working models, office space consolidation, and improved environmental reporting, Next 15 has successfully reduced water usage by 40% since FY20. However, as the company expands, waste generation has increased by 33%, emphasizing the need for better waste reduction strategies and resource efficiency. To address this, Next 15 is actively working with office managers to implement environmentally conscious measures and enhance energy, waste, and water efficiency across its locations.
As part of Next 15, N15Ad aligns with these sustainability principles, integrating responsible resource management into its digital advertising operations and workplace policies. N15Ad supports the reduction of environmental impact not only through corporate practices but also by promoting sustainable advertising solutions that minimize waste and optimize energy efficiency.
How N15Ad Contributes to Sustainability & Resource Efficiency?
✅ Reducing Environmental Impact in Digital Advertising
- N15Ad ensures low-energy consumption in digital marketing by optimizing ad delivery and avoiding unnecessary data processing.
- By promoting green ad solutions and carbon-neutral ad placements, N15Ad helps clients reduce their digital footprint.
✅ Encouraging Paperless & Sustainable Workspaces
- In line with Next 15’s waste reduction efforts, N15Ad encourages a paperless work culture, limiting unnecessary printing and defaulting to eco-friendly digital documents.
- Offices implement double-sided, black-and-white printing settings to cut paper waste.
✅ Energy & Water Efficiency in Workspaces
- N15Ad’s office spaces adopt low-flow and motion sensor water fixtures, energy-efficient lighting, and smart office technology to reduce resource consumption.
- Implementing dual-function flushes, air tap spray heads, and flow restrictors in office facilities helps lower overall water usage.
✅ Recycling & Waste Reduction Strategies
- N15Ad follows Next 15’s lead in furniture reuse programs (with ~95% of office furniture repurposed during the London HQ refurbishment).
- Offices integrate comprehensive recycling programs for paper, plastics, printer cartridges, coffee pods, and batteries, reducing landfill contributions.
Driving Sustainability Beyond the Workplace with N15Ad
Beyond internal operations, N15Ad extends its sustainability mission into the digital advertising space, helping brands adopt ESG-compliant marketing strategies that focus on:
🔹 Eco-conscious digital campaigns that minimize unnecessary energy consumption in ad distribution.
🔹 Supporting brands committed to sustainability by amplifying their green initiatives through targeted advertising.
🔹 Encouraging responsible consumer behavior through reward-based advertising models that promote sustainable brand interactions.
🚀 Through responsible workplace management and eco-conscious digital marketing solutions, N15Ad is committed to aligning with Next 15’s sustainability framework, reducing environmental impact, and driving a greener future for the digital advertising industry.