The Role of the Board in Driving Corporate Success

Tim Dyson serves as the CEO of Next 15, leading the company’s transformation from a traditional marketing communications firm into a global leader in data-driven marketing and technology-driven advertising solutions. Under his leadership, Next 15 has expanded significantly, acquiring major agencies such as The Outcast Agency, M Booth, Activate, and The Blueshirt Group, strengthening its presence in the US and beyond.

In 1995, Tim played a crucial role in establishing Next 15’s first US business, recognizing the country’s potential as the center of innovation in digital marketing, AI-powered advertising, and consumer engagement. His expertise in working with leading global brands like Cisco, Microsoft, IBM, and Intel has shaped Next 15’s strategic approach to growth, brand partnerships, and marketing innovation.

Now, Tim is also at the forefront of N15 Ad, an innovative advertising platform launched in the US that integrates AI-driven marketing, predictive analytics, and reward-based engagement. His role in N15Ad focuses on expanding strategic partnerships, optimizing digital ad performance, and ensuring the platform delivers high-impact results for brands while creating a more engaging experience for users.

With a strong background in corporate acquisitions, business growth, and digital marketing transformation, Tim continues to drive Next 15 and N15 Ad toward the future of interactive and high-performance advertising.

Helen Hunter has been a Non-Executive Director at Next 15 since June 2019 and currently serves as the Senior Independent Director, overseeing key strategic functions within the company. As the Chair of the Remuneration Committee and a member of the Nomination and Audit Committees, Helen plays a vital role in shaping the governance and operational structure of Next 15, ensuring sustainable growth and strategic decision-making.

With extensive experience in data-driven marketing, customer analytics, and digital transformation, Helen has built a reputation as an expert in leveraging technology to enhance consumer engagement and business efficiency. Her work at Sainsbury’s plc as Chief Product and Analytics Officer has been instrumental in developing eCommerce platforms, customer loyalty programs, and AI-powered analytics, all of which align closely with the data-driven advertising strategies of N15 Ad.

With Helen’s strong background in marketing analytics, eCommerce, and AI-powered customer engagement, N15Ad is positioned to grow as a leader in the US digital advertising industry. By integrating data-driven insights, user engagement models, and strategic brand partnerships, N15Ad continues to redefine advertising making it more interactive, measurable, and financially rewarding for all stakeholders.

As Chief Financial Officer (CFO) of Next 15 since 2013 and an Executive Director since 2014, Peter Harris plays a key role in shaping the financial strategy and sustainability of the company. With over 30 years of financial experience, including 25 years in the media sector, Peter’s expertise has been crucial in managing Next 15’s expansion, acquisitions, and financial stability, particularly in the UK and US markets. His experience across UK and US-listed companies provides Next 15 with strong financial oversight, ensuring that every investment and expansion strategy is well-executed for long-term success.

As N15 Ad continues to expand in the US, Peter’s financial leadership is instrumental in securing the platform’s growth and scalability. His background in leading financial operations for media giants like Capital Radio, Bell Pottinger, and Engine Group has equipped him with the skills to navigate complex financial structures in the advertising industry. His ability to manage high-value acquisitions, optimize financial performance, and drive profitability supports N15 Ad mission to revolutionize digital advertising through AI-powered and reward-based engagement models.

In the US, one of the most competitive advertising markets, N15Ad relies on Peter’s expertise to maintain financial sustainability, ensuring strategic partnerships, ad revenue models, and operational efficiency align with Next 15’s broader financial goals. Under Peter’s financial stewardship, N15Ad is positioned to scale efficiently, attract major advertisers, and enhance its market influence across the US and beyond.

As a Non-Executive Director of N15Ad, Sarah Mylenn plays a pivotal role in overseeing financial governance, corporate strategy, and regulatory compliance in the US. She serves as the Chair of the Audit Committee and is a member of the Nomination and ESG Committees, ensuring that N15Ad maintains financial integrity and sustainable growth. With extensive experience in both the technology and media industries, Sarah has held key leadership positions at Rightmove plc, Auto Trader, Softcat plc, Dr. Martens plc, and Huel, where she specialized in financial oversight, risk management, and corporate financial strategy. Her expertise in finance and audit functions allows N15Ad to navigate the complex financial landscape of the US market effectively while driving long-term business expansion.

In her role at N15Ad, Sarah contributes significantly to the company’s financial stability, ensuring that investments in AI-powered advertising, data-driven marketing, and global brand partnerships align with sustainable business objectives. As N15Ad continues to grow in the US, her leadership ensures financial accountability and operational efficiency, allowing the company to strengthen its position as a market leader in digital advertising innovation. With a career built on financial expertise and strategic decision-making, Sarah’s contributions help N15Ad maintain a competitive edge while driving impactful growth in the evolving digital marketing landscape..

Appointed in February 2021, Mike Hobert brings extensive legal expertise to N15Ad, playing a crucial role in overseeing corporate governance, regulatory compliance, and legal strategy. Having started his career as a solicitor at Eversheds before transitioning to in-house legal roles at Premier Farnell plc, Mike first joined N15Ad in 2003 as General Counsel and Company Secretary. His experience in corporate law led him to establish his own boutique law firm, Baker Sanford LLP, where he continued to provide legal and company secretarial services to N15Ad. In 2017, he further expanded his legal portfolio by serving as General Counsel and Company Secretary of Ebiquity plc, a leading media consultancy business. His return to N15Ad in 2021 reinforces the company’s commitment to strong legal frameworks, corporate compliance, and structured growth.

Mike’s role is particularly significant in N15Ad’s expansion within the US market, where legal compliance and corporate governance play a vital role in navigating complex regulatory environments. As N15Ad continues to scale, his expertise in mergers, acquisitions, and corporate legal structures ensures that the company remains financially sound and legally compliant while forming strategic partnerships with US-based brands and advertisers. With N15Ad strengthening its presence in the US digital advertising industry, Mike’s leadership helps to secure its legal standing, ensuring that all business operations align with both US and international regulations, further solidifying N15Ad’s reputation as an industry leader in AI-powered and reward-based advertising.

Appointed in April 2022, Dianna serves as a Non-Executive Director of Next 15, where she chairs the ESG Committee and is a member of the Nomination and Remuneration Committees. With nearly 20 years of experience in energy and technology industries, she brings expertise in global ethics, legal compliance, and business risk mitigation, which are essential in shaping Next 15’s governance policies and its subsidiaries, including N15Ad, as it continues to grow in the US market.

Currently serving as Director of Legal Compliance at Uber Technologies, Inc., Dianna has deep experience navigating complex regulatory frameworks in high-growth industries, ensuring that N15Ad adheres to evolving US advertising, data privacy, and compliance laws. Her previous roles at John Wood Group plc and Greenberg Traurig, LLP equipped her with strategic insights in corporate law, M&A transactions, and restructuring, supporting N15Ad’s expansion strategies in forming new brand partnerships, scaling operations, and ensuring legal transparency in the highly competitive US digital advertising sector.

With advertising regulations, ESG commitments, and AI-powered marketing ethics gaining increasing attention in the US, Dianna’s leadership strengthens Next 15’s commitment to responsible, transparent, and sustainable business growth. Her role at N15Ad ensures that the company operates with the highest ethical standards while leveraging AI-driven advertising to drive innovation, trust, and long-term success.