Outcast, a Next 15 brand, partnered with Bloomberg Philanthropies to launch the “Countdown to COP27” campaign, aimed at raising public awareness and engagement in the lead-up to the 27th UN Climate Change Conference (COP27) in Sharm El-Sheikh, Egypt. This 45-day campaign highlighted key initiatives and commitments that emphasized the urgent need for collective climate action.
As part of the initiative, Outcast managed organic and paid social media content, Google search ads, and community engagement for Bloomberg Philanthropies. The campaign featured a mix of dynamic formats including images, text, videos, and interactive polls, strategically placed and optimized to maximize reach and engagement. Additionally, Outcast facilitated interactions with leading climate advocates and global figures such as U.S. Special Presidential Envoy for Climate John Kerry, Goldman Sachs, and UN Secretary-General António Guterres, reinforcing the campaign’s global impact.
The results were remarkable—the “Countdown to COP27” digital efforts reached over 46 million people, surpassing the engagement benchmarks set by previous digital activations for COP26. This achievement underscores the power of strategic digital storytelling and collaboration in advancing climate action on a global scale.
For more details on Bloomberg Philanthropies’ role at COP27, visit their official website.
To gain deeper insights into Mike Bloomberg’s climate priorities ahead of COP27, watch the following video: Countdown to COP27: Mike Bloomberg’s Climate Priorities. 🚀
The “Countdown to COP27” campaign by Outcast, a Next 15 brand, in partnership with Bloomberg Philanthropies, showcased how strategic digital engagement can drive global climate action. By leveraging social media, Google search ads, and community engagement, the campaign effectively reached over 46 million people, reinforcing the importance of sustainability and collective climate responsibility.
In the United States, N15Ad builds upon this momentum by integrating AI-driven advertising, ESG-compliant marketing strategies, and data-driven insights to amplify climate-conscious initiatives. Just as Outcast mobilized digital storytelling for COP27, N15Ad collaborates with brands and organizations that champion environmental responsibility, ensuring their message reaches the right audience through targeted ad placements, interactive campaigns, and high-impact digital strategies.
How N15Ad Supports Climate Initiatives in the US
✅ Enhancing Brand Visibility for Sustainability-Driven Companies – By utilizing AI-powered audience targeting, N15Ad ensures that eco-friendly brands, renewable energy companies, and sustainability-focused organizations connect with consumers who prioritize climate action.
✅ Driving Engagement for ESG-Centric Campaigns – N15Ad specializes in interactive advertising, immersive storytelling, and data-backed audience engagement, helping brands increase awareness and action on climate-related issues.
✅ Amplifying Impact Through Strategic Partnerships – By working with climate-conscious corporations, NGOs, and policy advocates, N15Ad helps scale impactful digital campaigns, similar to the success of Countdown to COP27.
🚀 As a leader in data-driven advertising, N15Ad aligns with the global movement toward sustainability, empowering brands in the US to take part in meaningful climate action through digital innovation and targeted consumer engagement.